Delivering engaging
content at scale.

At Upwords, we focus on keeping our process simple. Quality content
powered by innovative technology and scalable distribution.

Upwords is a consumer focused
content marketing company.

We create content for
highly engaged audiences

We are redeveloping consumer marketing by building technology that engages audiences and scales in today’s advertising and content marketing eco system. Our team is a tight group of writers, web developers, and marketers that are working together to build online audiences that love what we produce.

Work With Us


Our 20+ person content team produces over 300 pieces of quality content each month. Each piece of content is run through various editorial teams to ensure relevancy, quality and ease of content consumption.


We create content for engaged audiences. Our content and properties have been ranked in the top 5 worldwide in terms of customer service.

Our Brands

Content powered by facts

A knowledge network of web sites providing valuable information on topics ranging from health and wellness to personal finance, education and travel.

All content is developed by our in-house writers, graphic designers, videographers and photographers who work together to create a unique experience.


Entertainment, just for you is a premier viral publisher, serving up amazing, weird, funny, smart and cute stories to millions of readers a month across its network of content consumers. Every day, our writers are scouring the planet to find the most amusing, and interesting stories to create content to keep you entertained and inspired. Its a hard job, but someone has to do it :)


What do you know about _______?

Heywise is a web platform focusing on the entertainment of knowledge and media. Every month, heywise entertains engaged users browsing Heywise's growing collection of high quality content about the scoop, facts, sports, education, culture, health and more. Our writers, editors and content partners love creating content each day that challenges our users in a fun and engaging way.

Coming Soon

Our Audience

High quality content creates highly engaged users. Discover why our advertisers love working with us.


Unique US visitors / month


Page views / month


Average time on site


Return Visitors


Average page views / user


Desktop / Tablet Traffic


Mobile Traffic


Female Audience

Our Team

Tobyn Sowden

CEO / Co-founder

Marco Pimentel

CMO / Co-founder

Jamie Geiger

Project Manager

Anna Zylinska

Content Manager

Andrew Fowler

Web Manager

Sarah Rollins

Media Buyer

Adam Howard

Media Buyer

Mike Munroe

UX Designer

Maciej Zysk

Web Developer

Mateusz Dembek

UI Designer

Advertising inquiries?

Looking to advertise on one of our properties? Please contact us using the form to the right and someone from our team will get back to you shortly.

Current Openings



Victoria, BC

Full Time

General inquiries?

For all general inquires, please contact us using the form to the right. Thank you.